Supporting Female-Owned Body Art Studios
- Veronica Picone
- Oct 3
- 5 min read
There’s something truly special about walking into a studio that’s run by a woman. The vibe is different - warmer, more welcoming, and somehow more empowering. I remember the first time I decided to open my own body art boutique. I wanted to make sure the energy was electric, and as a client I felt instantly at ease. It wasn’t just about getting a cosmetic procedure, tattoo or piercing; it was about supporting a dream, a passion, and a community. Today, I want to share why supporting female-owned shops is so important, how they’re changing the game, and how you can find and support these amazing businesses near you.
The Rise of Female-Owned Tattoo Studios: A New Wave of Empowerment
Female-owned tattoo studios are more than just places to get your body art, piercings or permanent makeup done. They represent a shift in the beauty and body art industry. Women entrepreneurs are bringing fresh perspectives, innovative techniques, more options and a deep commitment to client care. It’s inspiring to see how these studios blend professionalism with a gentle, personal touch that makes every visit feel special.
What sets these studios apart? For starters, many female owners emphasize safety and hygiene like no other, not to take away from a very male dominated industry, but women tend to try and set the bar higher in whatever we do, and with that comes pushback and a lot of criticism. Female shop owners understand the importance of trust when it comes to body modifications, comfort and feeling comfortable. Plus, they often create spaces that feel inclusive and supportive, especially for women and young clients who might be nervous about their first piercing, or females clients who have felt intimated or anxious by male dominated shops.
I’ve noticed that female-owned studios, like right here at Pretty Girl Ink, often offer a wider range of styles and customizations. From delicate, fine line pieces of art, to bold statement pieces, we cater to diverse tastes and personalities. This personalized creativity is a breath of fresh air in an industry that can sometimes feel a bit cookie-cutter.
Why Female-Owned Studios Deserve Your Support
Supporting female-owned businesses is about more than just economics - it’s about empowerment, representation, and community building. When you choose a female-owned studio, you’re investing in a vision that often includes:
Creating safe spaces for clients of all backgrounds
Promoting body positivity and self-expression
Encouraging women to pursue entrepreneurship in a traditionally male-dominated field
I’ve personally found that female shop owners and artists tend to be incredibly patient and attentive. They listen carefully to your concerns and preferences, making sure you feel comfortable every step of the way. This level of care can make a huge difference, especially if you’re nervous or it’s your first piercing. I've worked in traditional shops before and was the only female. I learned a lot regarding how I wanted my atmosphere to be different. I wanted all my clients to feel calm, welcomed, and at home. I wanted to feel more like a med-spa setting than a tattoo shop. Positive, bright, colorful and cozy. The polar opposite of the stigma that traditional shops often carry, however with that comes judgement and controversy (sometimes), because you dared to be unique and different.
If you’re wondering where to find these gems, try searching for these shops in you local area. Scout reviews and do your research. You might be surprised at how many incredible studios are right in your backyard, ready to welcome you with open arms and expert hands. You are always welcome to come see us at Pretty Girl Ink, in Branchville, NJ.
How to Choose the Right Studio for You
Choosing the right studio can feel overwhelming, but it doesn’t have to be. Here are some practical tips to help you find a female-owned studio that fits your needs:
Research Online - Look for reviews, social media pages, and websites. Female-owned studios often highlight their ownership proudly.
Check Certifications and Hygiene Standards - Make sure the studio follows their state's sterilization protocols.
Visit the Studio - If possible, stop by to get a feel for the atmosphere and ask questions, or give them call and get a feel for your artist. Communication and professionalism is key.
Ask About Experience - Don’t hesitate to inquire about the artist's training, licenses, certifications and specialties.
Look for Personalized Service - A good studio will offer consultations via phone or in person and aftercare advice tailored to you.
I always recommend booking a phone or in person consultation before your appointment. Sometimes a quick phone call or conversation can set your mind at ease. It's a great way to build trust and ensure you’re comfortable with the process. Plus, it gives you a chance to chat with your artist and get excited about your appointment!
Why Pretty Girl Ink is Leading the Way in Branchville
If you’re in Sussex County and looking for a studio that truly embodies the spirit of female entrepreneurship and client care, Pretty Girl Ink is a standout. We specialize in enhancing natural beauty through safe, professional permanent makeup, fine line tattoos, and expert ear piercing (from age 3m+).
What I love about Pretty Girl Ink is our commitment to building client confidence. Every service is designed to make you feel your best, whether you’re a first-timer or a seasoned tattoo enthusiast. Our female-owned and operated status means we bring a unique blend of artistry, empathy, and professionalism to every appointment. I truly connect with every single client that walks through our doors.
Supporting studios like Pretty Girl Ink means supporting a vision of beauty that’s inclusive, empowering, and authentic. It’s about choosing quality, safety, and a personal touch that you just can’t find anywhere else. We also offer services under one roof that isn't offered in any other studios in Sussex County as of yet. We offer cosmetic (permanent makeup) and body tattooing, and professional ear piercing services all in one shop, which requires 3 different licenses, and over 2 years of extensive training. That hasn't been done before in Sussex County, and we are very proud of that accomplishment. We also applaud the incredible handful of women in New Jersey who have achieved this remarkable accomplishment in other counties in NJ and paved the way for boutique's like mine. You are the blueprint that has motivated so many to go for their dreams proving it CAN be done!
Supporting female-owned studios is more than a trend - it’s a movement. It’s about celebrating women’s creativity, leadership, and dedication to their craft. So next time you’re thinking about a new piercing or tattoo, consider the incredible women behind the needle. The one's that are often balancing so much, and still decided to go for their dreams. Your support helps them thrive and keeps the spirit of female empowerment alive in the beauty industry.
A sincere thank you for making our first year at Pretty Girl Ink absolutely incredible. We are just getting started!